Continuing Education Credits

This course is approved for 3HR CE Credits for AB, BC, SK and MB. RIBO approved for 3 Professional Development Hours.

Course Objectives

By the time you’ve completed this course you’ll be equipped to:

  • Recognize the principles and importance of developing a customer-centric mindset.

  • Explain the significance of utilizing positive communication techniques to build trust and rapport with customers.

  • Apply appropriate language and techniques to effectively manage customer expectations in various scenarios.

  • Evaluate and distinguish between empathy and active listening behaviors and their impact on customer interactions.

  • Construct strategies for problem-solving, decision-making, and conflict resolution tailored to specific customer service situations.

  • Assess and critique one's own time management techniques and productivity levels in a customer service context, identifying areas for improvement.

Course curriculum

    1. Course Introduction

    2. Course Objectives

    3. Course Resources

    1. Introduction – The importance of customer service today

    2. Customer service is everyone's job

    3. Reflection Exercise – How does your role impact your customers, team and organization?

    4. Finding your intrinsic motivation

    5. Reflection Exercise – Connect your work to your personal values

    6. Chapter 2 Quiz

    1. Introduction – The importance of positive communication in customer service

    2. Personalizing your interactions with customers

    3. Practice Exercise – Personalization strategies

    4. Using positive tone and language

    5. Practice Exercise – Use customer-centric language

    6. Language that triggers negative emotions

    7. Practice Exercise – Transform negative statements into positive ones

    8. Avoid accusatory "you" statements

    9. Practice Exercise – Build constructive and empathetic statements

    10. Using the right tone

    11. Mirroring customer language

    12. Practice Exercise – Practice mirroring language and positive tone

    13. Chapter 3 Quiz

    1. Introduction – The science behind customer expectations

    2. Managing expectations proactively

    3. Practice Exercise – Addressing customer complaints

    4. Language for setting clear expectations

    5. Practice Exercise – Using clear and specific language

    6. Avoid "absolute" terms

    7. Practice Exercise – Use balanced language

    8. Use language that's easy to understand

    9. Practice Exercise – Avoid jargon and simplify technical terms

    10. Under-promise and over-deliver

    11. Practice Exercise – Managing customer expectations

    12. Chapter 4 Quiz

    1. Introduction – The importance of active listening

    2. How to be an active listener

    3. Instructions for Self-Assessment – Active Listening Skills

    4. Self-Assessment – Active Listening Skills

    5. Validating customer emotions

    6. Practice Exercise – Empathy

    7. Asking great questions to clarify information

    8. Practice Exercise – Asking the right questions

    9. Paraphrasing and summarizing to confirm understanding

    10. Practice Exercise – Paraphrase to demonstrate active listening

    11. Chapter 5 Quiz

    1. Introduction – Becoming an effective problem-solver

    2. Root cause analysis

    3. Practice Exercise – Use root cause analysis

    4. Brainstorming using mind mapping

    5. Practice Exercise – Create a mind map

    6. SWOT analysis

    7. Practice Exercise – SWOT Analysis

    8. Chapter 6 Quiz

About this course

  • Free
  • 90 lessons
  • 2.5 hours of video content

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